Reserve is a village in Catron County, New Mexico, United States. The population was 289 as of the 2010 census, down from 387 at the 2000 census. It is the county seat of Catron County. Currently the village has two grocery stores, a hardware store, a bar, fairgrounds, and a health clinic. It is the site where Elfego Baca held off a gang of Texan cowboys who wanted to kill him for arresting cowboy Charles McCarty.